Sharp Marketing and Business Planning Revamp

Published: 11 Feb 2019

Sharp Marketing and Business Planning Revamp

New Roles Set to Strengthen Synergy in Marketing Division

Sharp Australia are eager to announce several role changes in their Marketing Division, after a decision to consolidate their Business Solutions and Consumer Electronics teams under their new company restructure.  These changes were put into effect February 1st, 2019.

Halim Saliman is set to head the team as Sharp’s Head of Marketing and Business Planning of the Business Solutions and Consumer Electronics Department. Saliman, who was previously the National Marketing Manager of the consumer division will be managing three teams as a result of the restructure; Business Planning, Product Marketing, and Marketing Communications.

“After 14 years working for Sharp in the Consumer Electronics team, I'm excited by the next challenge to head up the combined Business Solutions and Consumer Electronics Marketing, Product Marketing and Business planning teams”, says Saliman.

“By consolidating our marketing departments, we are able to combine the team’s strength in business planning, focus on the image and branding of the organisation as a whole, and strategise more efficiently by having the various teams work cohesively with one another”.

Also changing roles is Michelle Rochford, who will now be working as the Marketing Communications Manager across the Business Solutions and Consumer Electronics department.

Rochford joined Sharp’s Business Solutions Marketing Team in May, 2018, to strengthen brand awareness and improve communications with its Dealer Networks within the Business Solutions sector. Her role change will now see her building Sharp’s profile by managing marketing communications across both Business Solutions and Consumer Electronics.

Stepping into a temporary role, Greg Hendriks will be standing in as Consumer Electronics Business Manager, after the departure of previous Head of CE, Hans De Jong. While Sharp continue to seek a replacement, Hendriks will be responsible for managing CE sales operations, and expanding the CE sales channels, while also strengthening partnerships with retailers. 

“I had the pleasure to work with the team at Sharp. I have always felt welcome and supported here and will truly miss working together with you”, said De Jong.

Hitoshi Kagawa, Managing Director of Sharp Australia wishes De Jong all the best in his future endeavours, and thanks him for his service to the organisation:

“Hans was an asset to our team and was always driven to achieve and exceed expectations. He had a strong presence in the company and has certainly left a positive mark. On behalf of Sharp, we extend our gratitude for his hard work and dedication to our company and wish him great success in his future ventures”.

About Sharp Corporation 

For over 100 years, Sharp Corporation has created award-winning technologies that are the envy of competitors worldwide. In Australia, Sharp continues to deliver technologically advanced ‘one of a kind’ products for the home and business. For more information on Sharp visit

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